Unlocking Streaming Media Potential for Millions of CPGs and SMBs with Generative AI

Generative AI is a hot topic this year, especially when it comes to TV advertising. While you may have heard of big language models like ChatGPT or Google’s Sora, the real game-changer is the use of AI to create videos for small and local businesses to run ads on Connected TV and streaming platforms like Google and Meta. Comcast Advertising recently introduced Universal Ads at CES, a tool that simplifies the process of creating and serving ads for SMBs with limited marketing experience.

Meta boasts over 10 million SMBs on its ad platform, compared to NBC’s few thousands. To get a firsthand account of how generative AI is changing the game for a local business, I spoke with Trident Coffee, a coffee seller in San Diego that transitioned from retail sales to a direct-to-consumer model with their tap rooms. Trident partners with Streamr.ai, a startup that automates and optimizes streaming ads, to create dynamic and targeted ads for the brand.

In my conversation with Founder and CEO Eric Johnson, he highlighted the importance of targeted advertising for their DTC model, focusing on geolocation, key metrics, and local searches to attract the right customers. By using AI-generated content from Streamr, Trident can create engaging ads that resonate with their audience and drive traffic to their tap rooms.

One key advantage of using generative AI for advertising is the ability to transform static images into engaging videos. Johnson mentioned that Streamr’s platform can enhance their existing content with animations and other interactive elements, making their ads more compelling and effective. By leveraging AI to create dynamic CTV ads, Trident can reach their target audience more efficiently and cost-effectively.

When it comes to platforms like Amazon Prime Video, Trident is exploring the use of dynamic generative CTV ads to drive customer engagement and conversions. Johnson expressed confidence in the superior quality of AI-generated creative, citing the seamless integration of their content into engaging video ads. By harnessing the power of generative AI, Trident can elevate their ad campaigns and connect with customers on platforms where they are most likely to make a purchase.

In conclusion, the use of generative AI in TV advertising is revolutionizing the way small and local businesses approach marketing. By automating the creative process and targeting ads more effectively, companies like Trident Coffee are expanding their reach and driving sales through personalized and engaging content. As the ad industry continues to evolve, generative AI will play a crucial role in unlocking new opportunities for businesses of all sizes.