Prime Video Backs Elliott for Three NASCAR Cup Series Races
Prime Video is revving up its NASCAR sponsorship game by supporting Hendrick Motorsports driver Chase Elliott in three upcoming races this season. Fans can expect to see the Prime Video logo on the No. 9 Chevrolet at Talladega Superspeedway on April 27, followed by races at Kansas Speedway on May 11 and the All-Star Race at North Wilkesboro Speedway on May 18.
The partnership between Prime Video and Elliott is not just a one-time thing—it’s set to continue through the 2027 season. Prime Video will also be featured as a full-season associate sponsor on the car, showing a long-term commitment to the sport.
Expressing excitement about the collaboration, Stacey Rosenson, Head of U.S. Sports Marketing at Prime Video, mentioned how thrilled they are to work with Hendrick Motorsports and Chase as they kick off their NASCAR coverage in 2025. With Chase’s popularity and winning track record, the Prime Video team is eager to see the No. 9 Prime Video car in action as they gear up for their streaming debut.
The three-race sponsorship will serve as a lead-in to Prime Video’s coverage of the NASCAR Cup Series. The streaming service and NASCAR have recently formed a seven-year partnership starting this year, with Prime Video set to broadcast the Coca-Cola 600 and subsequent races at various tracks.
Looking ahead to the upcoming races, team owner Rick Hendrick expressed pride in welcoming Prime Video to the team and mentioned how excited they are about the innovative approach the streaming service is taking to provide top-notch broadcasts and content to fans.
This sponsorship also fills a void on Elliott’s car, following the departure of Hooters as a sponsor midway through the 2024 season. Elliott himself expressed enthusiasm about Prime Video entering the NASCAR scene and joining forces with the No. 9 team, highlighting the company’s expertise in entertainment and technology.
All in all, this partnership signals a new chapter in NASCAR sponsorship, with Prime Video bringing its unique perspective and support to the No. 9 Chevrolet team. It’s a fresh take on the sport, and everyone involved is looking forward to creating something special together in the years to come.
