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Streaming giant Netflix has officially confirmed that it will be increasing its monthly subscription prices for users in the United States. The new prices will be effective immediately for new subscribers, while existing users will see the hike reflected in their billing cycle over the next few weeks.

The Basic plan, which allows streaming on one screen in standard definition, will increase from $8.99 to $9.99 per month. The Standard plan, offering two screens in high definition, will now cost $13.99, up from $12.99. The Premium plan, providing four screens in ultra-high definition, will see the biggest jump from $15.99 to $17.99.

Netflix has stated that the price increase will help support its investment in new shows and films, ensuring a wide variety of content for viewers to enjoy. The streaming service has seen a surge in subscribers during the pandemic and has been working on expanding its library of original programming.

For those concerned about the higher cost, Netflix has assured customers that they will continue to deliver top-quality entertainment and improve user experience. The company emphasizes its commitment to offering a range of options to suit different viewing preferences.

So, if you’re a Netflix fan, be prepared for a slightly higher bill next month. But rest assured, the increase in price is aimed at bringing you even more great content to binge-watch in the comfort of your own home.