Thursday Night Football Ratings Increase by 13% from Previous Season
Amazon Prime Video’s “Thursday Night Football” package saw a significant boost in viewership last season, with an average of 13.22 million viewers tuning in—a 13% increase from the previous year. The 16-game lineup, which even included a game on Black Friday, captured the attention of 91.1 million unique viewers across the United States for at least one of the games, as reported by Nielsen. This marks a notable jump from the approximately 72 million viewers during the inaugural season of “TNF” in 2022.
Nielsen data reveals that 11 games surpassed the 12 million viewer mark, which is five more compared to the prior season. What’s more, every game managed to attract a minimum of 10 million viewers for the very first time. These numbers indicate a growing interest among audiences in the “Thursday Night Football” series.
