Thursday Night Football on Amazon Prime Video Draws an Average of 13.22 Million Viewers
Amazon Prime Video’s “Thursday Night Football” package had a successful season, with an average of 13.22 million viewers, marking a 13% increase from the previous season. This 16-game package, which included a special game on Black Friday, attracted 91.1 million unique viewers in the U.S. tuning in for at least one game, a significant increase from the previous season’s 72 million viewers.
Nielsen reported that 11 games had an average of over 12 million viewers, five more than the previous season, and all games averaged at least 10 million viewers for the first time. The median age of Prime Video’s audience was 49 years old, which is notably younger compared to the average median age of viewers watching NFL games on Sundays (55.7) and prime-time broadcast television (63.3).
A highlight of the season was Detroit’s thrilling 34-31 comeback victory over Green Bay on Dec. 5, which averaged 17.29 million viewers, making it Amazon Prime Video’s most-watched game since taking over the package. Additionally, the Dallas Cowboys’ 20-15 win over the New York Giants on Sept. 26 averaged 16.23 million viewers.
Looking ahead, Prime Video will broadcast its first playoff game during the wild-card round next weekend, adding more excitement to the football season for fans to enjoy.
