Thursday Night Football on Amazon Prime Video: Average Viewership of 13.22 Million

Amazon Prime Video’s “Thursday Night Football” package was a hit this season, with an average of 13.22 million viewers tuning in—a 13% increase over the previous season. The 16-game package, which even included a game on Black Friday, drew an impressive 91.1 million unique viewers in the U.S., compared to nearly 72 million in the first season back in 2022. According to Nielsen, 11 games brought in over 12 million viewers, which is five more than last season, and all the games averaged at least 10 million viewers for the first time.

What’s interesting is that the median age of the audience watching on Prime Video was 49 years old, making it 6.7 years younger compared to the average viewers watching NFL games on Sundays (55.7 years) and a whopping 14.3 years younger than those tuning in to prime-time broadcast television shows (63.3 years).

Some notable games that topped the charts include Detroit’s thrilling 34-31 comeback victory over Green Bay on Dec. 5, with an average of 17.29 million viewers—a record for Amazon Prime Video in this package. The Dallas Cowboys’ 20-15 win against the New York Giants on Sept. 26 also drew a sizable audience, averaging 16.23 million viewers.

Exciting news for football fans as Prime Video is set to air its first playoff game during the wild-card round next weekend. So, if you’re a football enthusiast, don’t miss out on catching the action on Amazon Prime Video!