Thursday Night Football on Amazon Prime Video: Average Viewership Hits 13.22 Million

Amazon Prime Video’s “Thursday Night Football” package had quite the season, with an average of 13.22 million viewers tuning in, marking a 13% increase from the previous year. The 16-game lineup, which even included a special game on Black Friday, drew in a whopping 91.1 million unique viewers across the U.S., according to Nielsen. This was a significant jump from the nearly 72 million viewers from the inaugural season in 2022.

Nielsen reports that 11 of the games averaged over 12 million viewers, five more than the previous season, and all the games saw at least 10 million viewers for the first time. What’s interesting is that the median age of the Prime Video audience watching “Thursday Night Football” was 49 years old, which is 6.7 years younger than the average median age of viewers who watch the NFL on Sunday (55.7). It’s even 14.3 years younger than audiences who tune into prime-time programs on broadcast television.

Some standout games of the season include Detroit’s nail-biting 34-31 comeback win over Green Bay on Dec. 5, which brought in an average of 17.29 million viewers, making it Amazon Prime Video’s most-watched game of the season. Fans also showed up for the Dallas Cowboys’ 20-15 victory over the New York Giants on Sept. 26, with an average of 16.23 million viewers.

Exciting news for football fans: Amazon Prime Video will be carrying its first playoff game during the upcoming wild-card round. So, don’t miss out on the action!