Netflix Christmas Day NFL Broadcast Glitch Prevention – Tips & Strategies
Netflix is known for its seamless streaming of movies and TV shows around the world. However, a glitch-filled stream of a boxing match featuring Mike Tyson and Jake Paul in November highlighted some limitations in its technology. Now, Netflix faces an even bigger challenge with its upcoming NFL games on Christmas Day.
The boxing event saw a much higher viewership than anticipated, causing issues with the company’s content delivery systems and internet service providers. While the match went on despite some technical difficulties, it was a wake-up call for Netflix as it gears up for its live NFL broadcasts.
On a typical day, Netflix accounts for about 11% of internet traffic in North America, but during the boxing match, it peaked at 39% for one internet provider. The company’s engineers expressed frustration at being underprepared due to conservative viewership estimates.
To address potential issues with the NFL broadcasts, Netflix has trained its customer service reps to advise against restarting the app, a common response seen during the boxing match. Lowering the broadcast resolution to manage buffering caused pixelation for many viewers.
CEO Ted Sarandos detailed the intense efforts to keep the service running smoothly during the boxing match, stressing the limits of technology and the internet itself. Despite the challenges, Netflix was able to stabilize viewing for the majority of its members.
Live events like sports games and reality TV shows are becoming increasingly popular on Netflix, providing more reasons for subscribers to engage with the service. The upcoming Christmas NFL games will feature traditional advertising breaks, a new venture for Netflix in its advertising efforts.
Netflix’s experience with the boxing broadcast has raised concerns about its ability to handle high-demand live events, but the company remains optimistic about its future in streaming sports and other live programming. The Christmas NFL games will present a significant test for Netflix, but the company is working diligently to ensure a smoother streaming experience for viewers.