Amazon Prime to Limit Password Sharing Starting in 2025

Amazon Prime Video has announced that starting in 2025, its current subscribers will begin seeing ads during TV shows and movies. This new development has sparked mixed reactions among viewers.

In a recent statement, Amazon Prime Video explained that the addition of ads is intended to help offset the rising costs of producing and acquiring content for the streaming platform. The ads will be strategically placed throughout the viewing experience, though specifics on the frequency and format of the ads have not yet been revealed.

While some subscribers have expressed disappointment at the prospect of ads interrupting their viewing experience, others have acknowledged the potential benefits of this change. For example, the introduction of ads could potentially lead to a reduction in subscription fees for users.

It’s important to note that these changes will only affect current subscribers of Amazon Prime Video. New subscribers who sign up after 2025 may be subject to a different subscription model that includes ads from the start.

As the streaming landscape continues to evolve, it’s clear that companies like Amazon Prime Video are exploring new ways to monetize their services. The introduction of ads may be a significant shift for the platform, but only time will tell how it ultimately impacts the viewer experience.