Netflix acquires US broadcasting rights for upcoming FIFA Women’s World Cups
Netflix has just secured the US broadcasting rights for the next two FIFA Women’s World Cups, marking a significant moment in sports media. This deal, announced by FIFA president Gianni Infantino, shows the true value of women’s soccer and the global appeal of the FIFA Women’s World Cup. The financial details of the agreement have not been disclosed, but it represents a partnership that celebrates the players, culture, and passion behind the growth of women’s sports.
Netflix’s Chief Content Officer, Bela Bajaria, highlighted the significance of bringing such an iconic tournament to the streaming platform. This move comes as Netflix continues to expand into live sports coverage. Earlier this year, Netflix made a deal to broadcast NFL’s Christmas Day games, followed by an announcement of Beyoncé performing at the halftime show. The platform also ventured into boxing with the Mike Tyson vs. Jake Paul match and secured a 10-year deal for WWE’s Monday Night Raw starting in 2025.
The upcoming Women’s World Cups will be the first competition fully acquired by Netflix, solidifying its status as the premier women’s sporting event globally. The recent 2023 Women’s World Cup saw Spain emerge victorious over England, drawing over two million viewers on FOX and Telemundo. Despite an early exit, the United States women’s national team garnered significant viewership during their matches in 2023.
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As Netflix continues to invest in live sports coverage, the partnership with FIFA for the Women’s World Cup promises to bring the tournament to a wider audience, celebrating the players and the spirit of women’s soccer on a global scale.