Unique Content Suggestions: Prime Video Testing AI Over Algorithms

Prime Video is trying out a new way to recommend content, using AI instead of algorithms. This feature, called “AI Topics,” tailors recommendations to your interests, like “mind-bending sci-fi,” “fantasy quests,” or “thrilling character journeys.” You can dive deeper into these categories by selecting related topics, which Amazon says helps you discover more content without hitting a dead end.

This new AI function is currently being tested on select devices, such as the Fire TV. Amazon recently introduced AI recaps as well, which can summarize TV seasons, episodes, or segments to make it easier for viewers.

Amazon is the first to push AI recommendations that give viewers a bit of control over where those suggestions lead. They are also implementing other AI features like a dialogue boosting tool, advanced audio description function, and real-time Thursday night football insights.

For example, the Dialogue Boost feature doesn’t just amplify dialogue, it intelligently analyzes and enhances the audio to make sure every word is clear. The audio description feature helps create more efficient audio descriptions by identifying gaps in dialogue. Additionally, Prime Video’s THURSDAY NIGHT FOOTBALL (TNF) integrates AI to improve the viewing experience by highlighting key players, revealing hidden game aspects, and forecasting pivotal moments before they happen.

Amazon is really stepping up its game to be the leading streamer when it comes to AI improvements for user experience. It’s exciting to see how these new AI features will enhance our streaming experience.