Future Trends in Interactive Live Streaming in 2025

In the world of streaming entertainment, big changes are on the horizon for 2025. Pete Scott, CSO of Play Anywhere, and Stephen Brown of Fox TV Stations recently shared some insights at Streaming Media Connect 2024 that shed light on the future of interactive live streaming.

Scott pointed out that niche sports and content are gaining popularity due to the decrease in streaming costs. He mentioned how surprising it was to see QVC investing in pickleball content, showing that new revenue streams are constantly being explored. With women’s sports leagues and new sports like volleyball on the rise, the landscape of streaming entertainment is evolving.

On the advertising front, Scott emphasized the shift towards mid-level influencers and highly targeted, personalized audiences. Advertisers are increasingly turning to influencers with smaller followings to drive results, investing in performance marketing strategies. This trend is expected to continue growing in various genres, including sports and unscripted content, offering advertisers a new way to reach specific audiences.

Brown added to this by highlighting the rise of user-generated content on platforms like Twitch, podcasts, and YouTube. He noted the significant influence of micro-audiences and the monetization opportunities that come with them. Additionally, he pointed out the surge in popularity of sweepstakes betting and second-screen experiences, with many viewers engaging in interactive elements while watching their favorite shows.

The future of interactive live streaming looks bright, with more opportunities for user-generated content, niche sports, and targeted advertising strategies. As we look towards 2025, the streaming landscape is set to become even more engaging and personalized, offering viewers a new level of interactivity and entertainment. Stay tuned for more updates and insights in the world of streaming entertainment coming your way in February 2025 at Streaming Media Connect.