Amazon and NBA Potential Changes to 2025-26 Cup Schedule

In exciting news for NBA fans, Amazon will be taking over the broadcast of the knockout stages of the NBA Cup starting next season. While the Milwaukee Bucks and Oklahoma City Thunder gear up for this year’s final, discussions are already underway between Amazon and the league on ways to enhance the competition.

Evan Wasch, the NBA’s EVP of basketball strategy, mentioned that one topic of conversation is whether the knockout rounds should remain in December or if a different calendar window might be more optimal. The NBA has previously adjusted the schedule for its in-season tournament to improve fan experience and avoid conflicting with other major sports events.

The changes seem to be paying off, with quarterfinal ratings showing a slight improvement compared to last year. And with Amazon planning to air a Black Friday NBA game and Thursday night hoops after the NFL season, there could be further adjustments to the NBA Cup schedule, possibly moving some games to January.

In addition to scheduling tweaks, Amazon is also expected to bring its own unique touch to NBA Cup broadcasts. The company has experience enhancing sports coverage with innovative technology, so fans can expect some exciting changes in how they watch the games next season. Exciting times ahead for NBA fans as Amazon and the league work together to make the NBA Cup even better!