Android and Prime Video’s ‘Call Me Bae’: Deleted Scenes or Game-Changing Ads?
Are you curious if Call Me Bae is a sneaky Android ad or simply a fun extension of the series? We’re right there with you, and we’re hooked! The show shadows Bae, a wealthy fashionista adapting to life in Bombay, guided by two Android users, Saira and Tammarrah, who assist her in navigating the city’s chaos.
The collaboration between FCB India and the Call Me Bae creators birthed a campaign that reimagines iconic scenes and crafts new ones that seamlessly integrate into the show’s plot. This initiative showcases how the #BehenCode squad leverages Android’s unique features to support Bae in her journey.
The #DeletedScenes campaign unveils moments where the #AndroidAdvantage equips Gen Z to excel in their daily lives effortlessly. From chilling with friends to social media scrolling, watching YouTube videos, or party chatting, these short films illustrate how Android effortlessly blends into the dynamic lifestyles of Gen Z.
Mayuresh Dubhashi, CCO of FCB India, expressed, “Instead of a typical celebrity endorsement for Android, our campaign feels like exclusive content, filled with outtakes and deleted scenes. This authenticity was intentional—an effort to narrate the #AndroidAdvantage story as engagingly and genuinely as the series itself.”
Credits go to FCB India and the involved teams for their collaboration with Google India’s brand and Amazon Prime’s smashing hit ‘Call Me Bae’ to bring this riveting project to life.
