Amazon Prime Video: Witty Blockbuster OOH Campaign
Amazon Prime Video recently launched an eye-catching outdoor advertising campaign, created by Bare Bones Collective, to showcase their vast collection of over 50 movies and series. The campaign featured striking visuals and clever combinations that appeared on billboards, transit spaces, and public installations, sparking intrigue and admiration among viewers.
A key highlight of the campaign was the vivid representation of Amazon Prime Video’s diverse range of genres and stories. Adorned with iconic posters from various series and movies, a train display brought characters to life and emphasized emotional connections, like the romance in Citadel: Honey Bunny. The design incorporated impactful taglines like “It’s on Amazon Prime,” turning everyday commutes into moments of fascination and exploration.
The billboards in the campaign also played a significant role in showcasing the platform’s variety by juxtaposing contrasting themes and moods. For example, the simple elegance of Panchayat was juxtaposed with the vibrant flamboyance of Call Me Bae, showcasing Amazon’s commitment to providing content for all preferences. The clever wordplay and imagery, such as “Demure” and “Mindful,” resonated with viewers and highlighted the unique tone of each show, demonstrating the platform’s ability to cater to a wide audience.
One particularly memorable visual juxtaposed the supernatural thriller Stree 2 with the bold humor of Four More Shots Please! in a playful twist titled “4 More Stree.” This creative pairing showcased the range of content available on Amazon Prime Video and captured the attention of passersby with its wit and aesthetics, encouraging engagement and smiles.
Anuya Jakatdar, Co-Founder and Chief Creative Officer of Bare Bones Collective, expressed enthusiasm for the campaign, emphasizing the collaborative effort with Prime Video and the joy of creating engaging copy that connected various titles seamlessly. The campaign, led by Bare Bones Collective, reinforced Amazon Prime Video’s premier position in streaming content by celebrating its extensive library in visually striking and culturally relevant ways. Regardless of viewer preferences, from thrillers to comedies to romances, the campaign ensured that there was a story for everyone on Amazon Prime Video.
