Redefining Audience Engagement: A Fresh Perspective

Sydney is the first-ever international series from the global NCIS franchise outside of the US. It premiered on Paramount+ in late 2023 and became the most-watched local series since the platform launched in Australia. The show reached 10 million viewers across CBS and Paramount+ in the US and became the #1 new show of the television season. In Canada, it aired on Global and became the #1 scripted series in the country for the season.

But reach is more than just numbers; it’s about relevance, innovation, brand safety, and creating meaningful connections with audiences. Paramount Connect is our advertising trading technology that offers a gateway to platforms and audiences, prioritizing media efficiency and reshaping how brands engage with viewers. In January 2025, we will unify 10 Play, Paramount+, and FAST channels into a single digital ecosystem in Australia. By the second half of 2025, we plan to integrate linear TV as well, providing advertisers with a seamless platform to target audiences across every screen.

Our content strategy focuses on creating culturally relevant experiences that resonate with audiences of all ages. Shows like I’m a Celebrity… Get Me Out Of Here!, MasterChef Australia, and Australian Survivor have delivered massive engagement. We have data partnerships with six premium partners, allowing advertisers to target audiences with precision while maintaining privacy standards. We also offer contextual advertising solutions like ‘Pause to Shop’ and ‘Own the Moment’ to create immersive consumer experiences during key program moments.

In 2024, our flagship shows connected with millions of Australians, showcasing our ability to engage diverse audiences. We are proud of our engagement with a younger demographic and our dominance in key age demographics. As we move forward into 2025, the Australian television landscape is evolving, offering unprecedented opportunities for precise audience targeting and engagement. Our multiplatform approach, innovative technologies, and commitment to compelling content position us at the forefront of a media revolution as we embrace the future of Australian television.