Netflix Stock Reaches Record High as JPMorgan Raises Price Target

Netflix stock reached a record high this morning after JPMorgan raised its price target, pointing to the streaming service’s strong content lineup and projected advertising revenue for 2025. The analysts increased the price target from $850 to $1,010 while maintaining an “overweight” rating.

They noted that subscriptions are expected to grow due to robust content, organic growth, and the rising contribution from advertising tiers. Data also indicated a significant improvement in global download and daily active users for the current quarter, driven by popular programming like the recent Jake Paul vs. Mike Tyson boxing match.

JPMorgan revised its estimate for Netflix’s fourth-quarter subscriber additions to 10.0 million from 9.0 million. They anticipate revenue in 2025 to be supported by continued organic and secular growth, increasing advertising contributions, and potential price increases.

Following this news, Netflix shares saw a 2% increase, trading at $932.76, with a record high of $935.47 achieved shortly after the market opened, surpassing the previous record set just last Friday.

If you have any news tips, feel free to email us at tips@investopedia.com.