Android and Prime Video’s Call Me Bae: The Ultimate Gen Z Collaboration

Have you been wondering if the Android campaign featuring Call Me Bae is just a sneaky ad or extended scenes from the show? It’s all a bit mysterious, but we can’t get enough of it! Call Me Bae follows the story of Bae, a fashionable socialite adjusting to life in Bombay, with the help of two Android users, Saira and Tammarrah. The unique bond between the trio inspired a collaboration between FCB India and the show’s creators, resulting in reimagined and new scenes seamlessly integrated into the series. These scenes showcase how the #BehenCode gang relies on Android-exclusive features to navigate life’s challenges with style.

The campaign’s #DeletedScenes highlight how the #AndroidAdvantage empowers Gen Z to excel in their daily lives effortlessly. Whether they’re hanging out with friends, browsing social media, watching videos, or chatting at a party, the films demonstrate how Android fits seamlessly into their dynamic lifestyles.

Mayuresh Dubhashi, CCO of FCB India, explained, “Instead of a typical celebrity endorsement for Android, this campaign feels more like exclusive content – like behind-the-scenes footage or extra scenes. It doesn’t feel like a traditional ad, and that was our goal. By collaborating with the popular series ‘Call Me Bae’ and ensuring authenticity, we’ve effectively showcased the #AndroidAdvantage in a way that resonates with viewers just like the show itself.”

Exciting things are happening at FCB India, so stay tuned for more updates!