Top Streaming Platforms Experience Significant Growth in Q3

Premium streaming services like Amazon Prime Video, Netflix, Disney+, and Peacock are seeing big advertising revenue boosts. In the third quarter, they played a significant role in a whopping 50% growth in premium streaming advertising revenue, reaching an estimated $3.8 billion compared to the previous year.

If we take out the Olympics-related revenue from NBCUniversal’s Peacock, the growth is still impressive at 36%, hitting an estimated $3.5 billion. This analysis covers 11 major premium streaming platforms. Excluding Olympics results and highlighting the top three streaming platforms in terms of growth — Prime Video, Disney+, and Netflix — advertising video on demand (AVOD) surged by 15% during this period.

Breaking down the numbers, Hulu led the way in revenue at $782 million, with a 5% increase. Peacock followed closely with $761 million, a significant 114% spike. Prime Video saw a substantial revenue jump to $441 million, an increase of 230%, while Netflix generated $429 million, up 95%. Other platforms like Roku Channel, Pluto TV, and Tubi also saw revenue growth, ranging from 18% to 22%.

Disney+ stands out as one of the top three performers, experiencing an impressive 180% increase in revenue, reaching $141 million. Strong political advertising support was beneficial for Warner Bros. Discovery’s D2C platforms like Max and Discovery+, as well as Tubi, Pluto, and Roku.

Looking ahead, Disney+ is projected to see the most significant growth by 2024, with a whopping 261% increase to $531 million in ad revenue. Prime Video is expected to grow by 133% to $2.0 billion, while Netflix is projected to increase by 116% to $1.6 billion. Overall, revenue estimates for AVOD platforms among the top 11 premium streamers are forecasted to grow by 39% to $14.3 billion in 2024. The big earners in this space are expected to be Hulu, Peacock, Prime Video, Netflix, Roku Channel, and Pluto, each with billion-dollar revenue projections.