Paramount+ Teams Up with Mars Wrigley Australia for Collaboration
Paramount+ Australia and Mars Wrigley Australia have joined forces in an exciting nationwide promotion featuring M&M’S and Maltesers packs, backed by savvy digital media and point-of-sale strategies. If you love a fun challenge, you could win a 30-day trial subscription to Paramount+ or even the grand prize—an unforgettable VIP Hollywood experience in Los Angeles for two, complete with luxury accommodation, a VIP tour of Paramount Studios, a red carpet premiere screening, store vouchers, and spending money.
This fantastic promotion will be running from today up to April 24, 2025, with a strategic digital media campaign and eye-catching packaging activations on 3.6 million Mars Wrigley Australia products, encompassing M&M’S and Maltesers varieties. Keep an eye out for dynamic point-of-sale displays at Coles and Woolworths for even more chances to participate.
Rod Prosser, Chief Sales Officer at Paramount Australia, highlighted Mars Wrigley Australia’s innovative spirit and their commitment to pushing boundaries alongside Paramount Australia. The partnership has evolved into an exciting collaboration across free-to-air integrations and now streaming and retail touchpoints, making for a winning combination.
Ben Hill, Chief Marketing Officer at Mars Wrigley Australia, emphasized the increasing popularity of bite-sized confectionery as Australia’s fastest-growing snack category, solidifying the bond between Paramount’s extensive entertainment platform and Mars Wrigley Australia. So, if you’re a fan of great content and great snacks, Paramount+ and Mars Wrigley Australia are here to provide you with unforgettable moments.
