Paramount+ and Mars Wrigley Team Up for Nationwide Trivia Challenge Campaign
Paramount+ Australia and Mars Wrigley Australia have joined forces for an exciting nationwide promotion that you won’t want to miss. They’ve cooked up a fun trivia challenge that comes with some seriously cool prizes. Get ready for 30-day Paramount+ trial subscriptions, a VIP Hollywood experience for two in Los Angeles, including a Paramount Studios VIP tour, red carpet premiere screening, Paramount store vouchers, and spending money. Sounds like a dream come true, right?
This awesome promotion is happening from December 9, 2024, all the way to April 24, 2025. That’s plenty of time for you to get in on the action. They’re planning to reach millions of people through digital media campaigns and high-impact packaging activations on 3.6 million Mars Wrigley Australia products, including everyone’s favorite M&M’s and MALTESERS treats. Keep an eye out for special displays at Coles and Woolworths to really get you in the mood during January and February 2025.
Louise Crompton, the vice president of marketing and growth at Paramount+ Australia, is over the moon about this partnership. She says, “Streaming and snacking go hand-in-hand, so whether you’re enjoying a family movie night or watching your favorite drama, a sweet treat is the perfect companion to our mountain of entertainment.” And she’s not wrong. Imagine binge-watching your favorite show with a bag of yummy M&M’s by your side – pure bliss.
Rod Prosser, the chief sales officer at Paramount Australia, is equally excited. He mentioned, “Our partnership continues to evolve, expanding from successful free-to-air integrations – including the memorable M&M’S appearance alongside our Gogglebox families in 2021 – into streaming and retail touchpoints.” It’s clear that this collaboration is a match made in heaven.
With such an incredible mix of entertainment and tasty snacks, this promotion promises to be a hit. So keep your eyes peeled for those specially marked M&M’s and MALTESERS packs. Who knows, you could be the lucky winner of that amazing Hollywood VIP experience. It’s time to get snacking and streaming!
