Paramount+ and Mars Wrigley Collaborate on Multi-Channel Promotion with Instant Wins and VIP Hollywood Access

Get ready for a tasty treat with a side of Hollywood excitement! Paramount+ Australia and Mars Wrigley Australia have joined forces to bring you a nationwide promotion that combines snacking and streaming in a spectacular way. This exciting multi-channel promotion, running from December 9, 2024, to April 24, 2025, offers some fantastic prizes, including 30-day trial subscriptions to Paramount+ for new customers and a grand prize of a VIP Hollywood experience for two lucky winners.

You can expect to see this promotion featured on 3.6 million Mars Wrigley Australia products, as well as dynamic displays in Coles and Woolworths stores during the peak summer months of January and February 2025. This strategic collaboration aims to engage millions of consumers through a combination of digital media campaigns and eye-catching packaging activations.

Louise Crompton, VP Marketing and Growth at Paramount+ Australia, is excited about the partnership, stating, “Streaming and snacking go hand-in-hand, so whether you’re settling in for a family movie night or catching up on your favorite drama series, a sweet treat is the perfect companion to our wide range of entertainment options.” By offering an exclusive Hollywood VIP experience and free trials of Paramount+ across the country, the promotion aims to create a seamless blend of great content and delicious snacks.

This collaboration marks the beginning of a long-term partnership between Mars Wrigley Australia and Paramount+ Australia, emphasizing M&M’s and MALTESERS as the go-to snacks for your streaming marathons. As part of the Paramount family, Paramount+ offers a vast library of premium content for viewers of all ages.

Rod Prosser, Chief Sales Officer at Paramount Australia, highlights the innovative and evolving nature of this collaboration, noting, “This multi-channel approach showcases Paramount’s ability to deliver integrated solutions that drive tangible results and foster deeper connections between brands and audiences.” Ben Hill, CMO of Mars Wrigley Australia, echoes this sentiment, emphasizing the seamless blend of great content and great snacks.

As Australians continue to gravitate towards bite-sized confectionery as their snack of choice, this partnership between Paramount+ and Mars Wrigley Australia aims to create memorable moments where entertainment meets indulgence. Mars Wrigley Australia, a subsidiary of Mars, Incorporated, is known for producing some of Australia’s most beloved gum, mint, and confectionery brands.

So, get ready to snack, stream, and win big with Paramount+ and Mars Wrigley Australia’s exciting promotion!