ESPN on Disney+ Launches to Boost Streaming Subscribers

Starting today, Disney+ users will notice a new ESPN tile on the streaming service’s homepage. This update is part of Disney’s ongoing efforts to attract more subscribers and keep them engaged. If you’re already subscribed to the Disney+, Hulu, and ESPN+ bundle, you can now easily access ESPN content directly from the Disney+ app. Even if you’re only a Disney+ subscriber, you’ll still have access to select Hulu and ESPN+ content, including live NBA games, the opening day of the Australian Open, and popular sports documentaries like “30 for 30.” Additionally, you can enjoy series and movies such as FX’s award-winning “Shōgun,” crime show “Will Trent,” and “Dawn of the Planet of the Apes.”

Disney’s goal with this integration is to give viewers a taste of what they’re missing out on and entice them to upgrade to the complete bundle. Alisa Bowen, president of Disney+, explained that these sampling experiences serve as a teaser for a more comprehensive content offering. The recent addition of ESPN content to Disney+ mirrors the earlier introduction of the Hulu tile. By consolidating all three streaming services into one platform, Disney aims to make the user experience seamless, boost subscriber engagement, and reduce subscriber turnover.

Disney’s streaming business plays a crucial role in its growth strategy. The company predicts that its entertainment streaming segment, which encompasses Disney+ and Hulu, will achieve a 10 percent operating margin by 2025. In the sports realm, Disney is gearing up to unveil its ESPN flagship product later this year. With these strategic moves, Disney is empowering viewers to enjoy all their favorite content with ease and efficiency.