EA SPORTS Madden NFL Games to Stream on Peacock
Fans of EA SPORTS Madden NFL and football in general have something exciting to look forward to this month! NBC Sports and Peacock are teaming up with the NFL to stream the Houston Texans-Kansas City Chiefs game in a groundbreaking way.
The Madden NFL Cast was recently announced during halftime of the Miami Dolphins-Green Bay Packers game, as part of the NFL’s “John Madden Thanksgiving Celebration.” This collaboration between EA SPORTS, Genius Sports, NBC Sports, and Peacock will offer viewers a unique experience, blending video game elements with live action.
With live Madden NFL 25 graphics, route trees, play cards, and player ratings, the Madden NFL Cast will revolutionize how viewers engage with football strategy and information. The stream will use NFL’s Next Gen Stats and GeniusIQ, Genius Sports’ advanced data and AI platform, to provide real-time data insights and fully branded animations for an immersive viewing experience.
Exclusive to Peacock, the live stream will feature a dedicated commentary team from NBC Sports. According to Fred Gaudelli, NBC Sports’ Executive Producer of NFL, this collaboration marks a new milestone for Peacock as their first sports alt-cast.
The Madden NFL Cast will take place on Saturday, December 21st at 1 pm ET on NBC, Peacock, and Universo. Prior to the stream, there will be a special Football Night in America at Noon ET on NBC and Peacock. Please note that the execution of the Madden NFL Cast is weather-dependent due to visibility requirements.
This innovative streaming experience follows a series of successful sports industry milestones on Peacock this year, including the record-setting Peacock Exclusive AFC Wild Card Game last January and the critically acclaimed viewing experience for the 2024 Paris Olympics. Stay tuned for more exciting updates and game-changing collaborations in the world of streaming entertainment.
