Disney+ Announces Major Broadcasting Update for ESPN and Live TV
ESPN has some exciting news for sports fans! Thanks to a new partnership with Disney+, ESPN content will now have its own featured tile on the Disney+ homepage. This means that Disney+ subscribers will now have limited access to ESPN+ content right alongside popular Disney programs like Marvel, Pixar, and Star Wars.
With Disney+ boasting a massive 122.7 million subscribers, this move is expected to bring ESPN content in front of tens of millions more viewers, providing a significant boost in viewership. Currently, ESPN has 25.6 million global subscribers, so this partnership has the potential to attract a whole new audience to their sports content.
For fans looking for full access to ESPN+ content, there is a package available that combines Disney+, ESPN+, and Hulu. But even if you only have Disney+, you’ll still get some access to ESPN+ content, including animated sports content like the upcoming Monday Night Football game that will be paired with The Simpsons on December 9th.
According to Disney+ president Alisa Bowen, this partnership marks a significant step forward in the streaming landscape for ESPN. The goal is to engage and interest casual sports fans who may not normally tune into ESPN, providing an extended reach opportunity to introduce them to exciting sports content.
In the coming months, data will be collected from users who aren’t big sports fans on the ESPN tile on Disney+, leading up to the release of ESPN’s upcoming direct-to-consumer product, Flagship. Disney CEO Bob Iger has promised that Flagship will be “the best product the consumer has ever seen in sports,” hinting at more exciting developments to come.
With this new partnership between Disney+ and ESPN, the future of sports streaming looks brighter than ever. So whether you’re a die-hard sports fan or just dipping your toes into the world of sports content, there’s something for everyone to enjoy on Disney+ with ESPN content now just a click away.