ATF 2024: IMAX Innovates Streaming and Premium Content

IMAX, famous for its top-notch movie experiences, is not just limited to theaters anymore. Did you know that they’re also making waves in the world of streaming, bringing exceptional content right to your living room?

During the first day of ATF 2024, IMAX showcased its strategic moves in the premium entertainment industry. They talked about their streaming optimization technology, which aims to boost profits while maintaining top-notch quality and original creativity. Plus, they’re expanding their brand into new markets with IMAX Enhanced content and certified devices. Excitingly, they recently aired the NBA Finals in IMAX theaters in Taiwan and Hong Kong, giving sports fans a whole new level of excitement.

Vikram Arumilli, the GM & SVP of Streaming and Consumer Technology at IMAX, shared some insights into their innovative technology. He mentioned VisionScience, a technology acquired through the startup StimWave, which uses algorithms to map human vision. This allows them to evaluate content quality in real-time without a reference, enhancing the viewer’s experience and image quality.

Arumilli also highlighted how IMAX is optimizing content for streaming services with StreamAware and StreamSmart. These tools help adjust image quality based on the content’s needs, ensuring a balance between quality and delivery costs.

IMAX is truly pushing the boundaries of streaming and premium content, bringing the magic of the big screen right to your home. Stay tuned for more exciting developments from this innovative company!