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Netflix has announced a price increase for its standard and premium plans in the United States. Starting in October, the standard plan will go up to $13.99 per month from $12.99, while the premium plan will increase to $17.99 per month from $15.99. The basic plan will remain at $8.99 per month.

This price hike comes as Netflix continues to invest in new content and technology to enhance the user experience. The streaming giant faces stiff competition from other platforms like Disney+, Hulu, and Amazon Prime Video, all vying for a piece of the streaming market.

Netflix last raised its prices in January 2019, and this latest increase is seen as a way for the company to keep up with rising costs and maintain its position as a leader in the streaming industry. While price hikes are never popular with consumers, Netflix users can expect to see more exclusive content and features as a result of this increase.

For current subscribers, the new prices will take effect in the coming weeks, while new subscribers will see the updated prices immediately. Despite the increase, Netflix remains a popular choice for viewers looking for a wide range of content, including original series, movies, and documentaries.