AudienceProject Appoints Ben Samuel from Nielsen as Partnerships Lead
AudienceProject has brought on board Ben Samuel as their new vice-president of partnerships, showcasing their commitment to growth. Samuel will take the lead in fostering and expanding relationships with media platforms for the digital audience measurement company. This move follows the recent appointments of three partnership directors at AudienceProject, including Jasmin Metz in August, and Robert Singleton and Stefania Fussi in September.
Excitingly, in November, Disney+ joined AudienceProject’s cross-media measurement platform in European markets, while Google’s YouTube inked a similar deal back in July specifically for the UK market. Samuel comes over from Nielsen, where he held the role of vice-president of sales, EMEA, marketing effectiveness. His previous experience at Google, PHD, and Innovid positions him well for this new role.
Samuel expressed his enthusiasm for AudienceProject’s innovative approach to revolutionizing the research industry through a SaaS platform for continuous cross-media measurement. He looks forward to leveraging his measurement expertise with key global publishers and platforms to drive business growth with partners across Europe and beyond. Thomas Gregers Honoré, AudienceProject’s CEO, affirmed Samuel’s appointment as a pivotal moment in the company’s growth trajectory, highlighting his extensive experience and expertise in media and measurement as valuable assets to AudienceProject.
In other news, AudienceProject has recently welcomed Disney+ onto its ad measurement platform in Europe and partnered with Google for YouTube measurement in the UK, further solidifying its position as a key player in the digital media landscape. Additionally, it’s worth noting that AudienceProject has tapped Martin Radford, formerly of Ebiquity, as part of its expanding team.
