Amazon’s Perfected Live Sports: Ahead of Black Friday NFL Game, It Just Has to Work

Amazon’s Prime Video is gearing up for another exciting NFL game this Black Friday, as they stream the match between the Kansas City Chiefs and Las Vegas Raiders. This marks the second year that Amazon is the exclusive platform for the holiday weekend game, offering viewers a chance to enjoy some football action while many are focused on their holiday shopping.

Following some streaming issues with Netflix during a recent boxing match, all eyes are on Prime Video’s performance for this NFL game. But Amazon has been perfecting its live sports streaming for seven years now, starting with non-exclusive NFL games in 2017, then moving on to Premier League soccer games, and eventually exclusive “Thursday Night Football” streaming in 2022. This season, “TNF” is averaging 14.31 million viewers.

Eric Orme, Amazon’s vice president of live sports, leads the engineering teams behind Prime Video’s game streaming. He emphasizes the importance of reliability, saying, “It just has to work.” Amazon’s approach focuses on providing viewers with excellent picture quality and flawless streaming experience.

To ensure seamless streaming, Amazon relies on a range of technical advantages, including leveraging AWS, ensuring full redundancy, minimizing latency, and maintaining frame-level synchronization. They also prioritize compatibility with various ISPs and devices to reach a broad audience.

In addition to technical reliability, Amazon has been innovating with features like Prime Vision and Prime Insights, providing fans with AI-powered analysis and predictions during NFL games. These features aim to enhance the viewer experience and offer unique insights into the game.

As Amazon continues to fine-tune its streaming capabilities and attract a larger audience, the Black Friday NFL game serves as an opportunity to engage viewers, attract new Prime subscribers, and drive traffic to its e-commerce platform. With a focus on technological excellence and customer satisfaction, Amazon is set to deliver an exciting and seamless streaming experience for football fans this holiday weekend.