Disney+ Plans Revealed by APAC Content Chief for Asia

Last week, Disney hosted a special event in Singapore to showcase some of the exciting new originals heading to Disney+ in the coming year. From “Light Shop” to “Disney Twisted-Wonderland The Animation” and “The Murky Stream,” there’s something for everyone.

With Bob Iger back at the helm, Disney has shifted its focus from gaining new subscribers to prioritizing profitability in streaming. This means they’re producing fewer original shows and films but aiming for higher quality. The impact isn’t just felt in Hollywood but around the globe, with Disney scaling back on international original programming.

In Asia, Disney is focusing on creating content in Japan and Korea, where popular genres like K-dramas and Japanese anime resonate with global audiences. The goal is to become a premium streaming service that offers high-quality content rather than churning out mass quantities.

Carol Choi, Disney’s Executive Vice-President for APAC, recently shared insights into Disney+ changes internationally. She mentioned how Disney+ pricing has evolved to match the premium content they’re offering, signaling a shift towards building a more exclusive subscriber base.

While ESPN on Disney+ is launching in the US, plans for the sports experience in Asia remain uncertain. For now, Disney is concentrating on local content to solidify its base.

Disney+ may not introduce an ad-supported tier in Asia yet due to market differences and varying growth conditions. The strategy is adapting to each region’s unique landscape.

Looking ahead, it’s clear that Disney is doubling down on Korean and Japanese originals. These shows have captivated audiences worldwide, reinforcing Disney’s commitment to premium content. Are you excited about Disney’s plans for Asia? Let me know your thoughts on social media!

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