Top Brands Featured in Amazon’s Black Friday NFL Game

Amazon’s Prime Video is bringing in some big players for their Black Friday NFL game, and the lineup of sponsors is looking pretty impressive. Thirsty for some football action and unbeatable deals? Get ready because this year’s game between the Kansas City Chiefs and Las Vegas Raiders is selling out faster than hotcakes.

The new faces you’ll be seeing on the ad space during the game include Google Pixel, Solo Stove, Ralph Lauren Fragrances, Microsoft, and Uber Eats. These brands are showing up for the party because they know that Black Friday viewers aren’t your run-of-the-mill NFL fans.

In case you missed it, the audience for Amazon’s first Black Friday game last year was a mix of newbies, with 24% of viewers never having watched Amazon’s Thursday Night Football before. This means that the folks watching on Black Friday aren’t necessarily the regular NFL game crowd.

What’s even more exciting is the engagement levels during the game. Interactive ads on Black Friday had more than 250% higher engagement compared to your average game week, and QR codes were getting 350% more clicks than ads in previous weeks. In fact, viewers were over 90% more likely to search for products and brands they saw advertised during the game.

According to research, the shoppable ad formats on Amazon Prime Video are a real hit with viewers. During last year’s Black Friday game, these interactive ads were a whopping 10 times more engaging than regular ads. That’s why this year, there are more than 50 new brands joining the Prime Video lineup, making it a hot spot for advertisers.

So, get ready for a Black Friday showdown like no other. With big brands, interactive ads, and exciting deals, Amazon’s Black Friday NFL game is shaping up to be the ultimate content-to-commerce moment. So grab your snacks, settle in, and get ready to score some unbeatable deals while you catch all the game action.