Macy’s ‘Parade of Deals’ Streaming Special: Shop the Best Deals
The annual Macy’s Thanksgiving Day Parade is coming up soon, and attendees might be in for a wet day, but not Jill Martin from the Today Show. She will be hosting a special streaming event called Macy’s Parade of Deals with Jill Martin on NBCUniversal’s Peacock platform.
The 30-minute special is available to stream on Peacock until Saturday, Nov. 30, or you can catch it on E! on Nov. 29 at Noon Eastern and Nov. 30 at 7 a.m. Eastern. This special is part of Macy’s larger Parade of Deals campaign, offering exclusive daily deals from top brands and being promoted on social media with the help of Macy’s influencer partners.
This move by Macy’s showcases their attempt to capitalize on the popularity of their annual parade and expand their reach through streaming TV. A Macy’s spokesperson shared that for the holiday season, Macy’s wanted to tell a more cohesive story and strengthen the connection between the Macy’s brand and the iconic parade.
Filmed at Macy’s flagship location on 34th Street, Jill Martin will present Macy’s gifts across beauty, fashion, home, toys, and holiday deals, including gifts with purchase. A QR code displayed throughout the special allows viewers to easily shop on Macys.com.
Make sure to catch this exciting streaming special and check out the fantastic deals Macy’s has to offer!
