How the Chiefs Became the NFL’s Stream Team on Prime Video and Netflix
The Kansas City Chiefs have established themselves as the NFL’s Stream Team, gaining traction on streaming services. This shift marks a significant change from when they had to work hard to secure prime broadcast slots in the past.
At first, the Chiefs had to push for a Monday Night Football appearance back in 2010 to showcase Arrowhead Stadium’s renovation. Fast forward to now, and they are a highly sought-after team by both traditional networks and streaming services entering the sports-rights arena.
Two upcoming Chiefs games will be streamed: the matchup against the Las Vegas Raiders will be on Prime Video, continuing the Black Friday tradition started last season. On Christmas, Netflix will air its first NFL game featuring the Chiefs playing against the Pittsburgh Steelers, reaching millions of subscribers worldwide.
Despite these streaming deals, local fans can still catch the action on network television, with KSHB and KCTV broadcasting the games. The Chiefs were pioneers in embracing streaming services, and their games have been breaking ground in the digital sports landscape.
This trend started a couple of years ago when Prime Video secured exclusive rights to Thursday Night Football. Since then, the Chiefs have been at the forefront of the NFL’s transition to the digital age, even playing in the first streamed playoff game in 2023.
With the ongoing success of the team and the star power of Mahomes, Kelce, and Reid, the Chiefs have become synonymous with both winning games and captivating audiences. This success has coincided with the rise of streaming services in sports broadcasting, making the Chiefs a prime candidate for this new era.
As the Chiefs continue to excel on the field, they are also making strategic moves off the field to leverage the changing landscape of sports entertainment. Their success and popularity have positioned them as a team with incredible potential to capitalize on the opportunities presented by streaming technology, propelling them into the spotlight in the digital era of the NFL.
