EverPass Media to Distribute Netflix Christmas Day NFL Games

The upcoming pair of Christmas Day NFL games will be available for streaming on EverPass Media’s sports and entertainment distribution platform, thanks to a recent commercial distribution rights agreement with Netflix. EverPass, launched in 2023 and supported by RedBird Capital Partners and the NFL’s 32 Equity Investments, provides streaming solutions and engagement tools for businesses like bars, restaurants, hotels, and gyms.

According to EverPass Media CEO Alex Kaplan, this partnership marks a significant milestone for EverPass, allowing commercial establishments to access these exciting games. EverPass also offers other NFL content such as NFL Sunday Ticket, Prime Video’s “Thursday Night Football” package, and NBC’s Peacock Sports Pass.

Netflix and the NFL previously agreed to stream at least one holiday game annually through 2026, with a deal worth $75 million per game. These games are a part of Netflix’s increasing involvement in live sports, following events like “The Netflix Cup” and “Tyson vs. Paul.”

On Christmas Day, the Kansas City Chiefs will battle against the Pittsburgh Steelers at 1 p.m. ET, followed by the Baltimore Ravens facing off against the Houston Texans at 4:30 p.m. ET. In-game ad inventory for the Christmas Day NFL games is already sold out as Netflix continues to expand its advertising business.