Is Disney+ Replacing Star with Hulu Internationally?

In 2021, Disney introduced the Star hub on Disney+ in various countries, like the UK, Canada, and Australia, showcasing Hulu Originals and exclusive content from brands like FX and ABC. This move was due to Comcast’s 33% ownership of Hulu, which prevented Disney from expanding Hulu globally. Despite this, Disney established a successful Hulu On Disney+ service in the US last year, hinting at a potential integration of both services in the future.

Recently, changes on Disney+ outside the US suggested a possible switch from Star to Hulu, with thumbnails of Star Originals showing the Hulu logo. While this could be accidental, it aligns with Disney’s increased promotion of Hulu On Disney+ and ongoing negotiations with Comcast regarding Hulu’s valuation. This suggests a gradual introduction of the Hulu brand internationally to streamline Disney’s entertainment services.

If these thumbnail updates aren’t a hiccup, Disney might be preparing for a smoother transition from Star to Hulu globally. This step could lead to cost savings and improved user experience by unifying general entertainment under one brand. While these are just possibilities, they hint at Disney’s evolving strategy to create a more integrated content ecosystem across its platforms.

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