Fox and Hulu announce multiyear $1.5 billion partnership extension
Fox Entertainment and Hulu, a streaming service under Disney, have recently announced a significant extension of their partnership. This multimillion-dollar deal is set to last for several years, reinforcing the bond between the two companies.
The agreement secures streaming rights for Fox’s latest shows on Hulu, giving viewers access to their favorite programs as soon as they air. This also means an expansion of their joint marketing efforts, showcasing how streaming services and advertising go hand in hand in today’s media landscape.
Scheduled to continue until 2029, this deal replaces a previous agreement that was in place since 2023. For fans of Fox’s original content, this means Hulu will remain the go-to platform for the shows they love. Iconic animated series like The Simpsons, Family Guy, and Bob’s Burgers, all produced by 20th Television Animation, will continue to be available on Fox and Hulu.
These animated series are not just popular entertainment; they play a crucial role in retaining and growing Hulu’s subscriber base. Fans of all ages, from newcomers to long-time followers, find joy in these shows, and Hulu’s extensive library allows them to binge-watch or catch up on old episodes.
Both the CEO of Fox Entertainment and the Hulu General Manager have expressed their enthusiasm for this renewed partnership. They emphasize how collaborating on marketing efforts has led to stronger results and viewer engagement. By sharing marketing costs and promoting shows across multiple platforms, the aim is to reach a broader audience and boost interest in their programs.
Looking ahead, it seems that Hulu and Fox will focus on attracting viewers who are familiar with their content but may not be regular viewers yet. By leveraging their quality animated shows, the goal is to appeal to audiences across different platforms and ages.
With the added benefit of Hulu, Disney Plus, and ESPN bundled together in an ad-free package, these partners are set on achieving consistent, long-term growth by offering a variety of content to their audiences. The future looks bright for fans of animation and streaming entertainment with this strengthened partnership.