Peacock Pays Up: Macy’s Thanksgiving Parade Costs to Balloon for NBC’s Content Needs
The Macy’s Thanksgiving Day Parade has been a beloved tradition since 1953, and NBC, known for its iconic peacock logo, has been the network to watch it on. According to The Wall Street Journal, NBC is in talks to sign a $60 million deal to secure the rights to air the parade for the next decade – three times the current rate of $20 million.
But why the big price tag? In a world where streaming services are on the rise, live events like the parade are becoming even more valuable. NBC is banking on the idea that subscribers to its streaming platform, Peacock, will tune into the parade on November 28. The event is set to feature appearances from celebrities like Charli D’Amelio, Idina Menzel, Jimmy Fallon, and The Roots, as well as live Broadway performances.
The value of a live audience is undeniable, with nearly 30 million viewers tuning in to watch last year’s parade. This year, viewers can expect to see 11 marching bands, 28 clown crews, 22 balloons, and 33 floats making their way through the 2.5-mile route from 77th Street and Central Park West to Macy’s Herald Square.
For those in New York City who want to get a closer look at the parade preparations, the balloon inflation event will take place on the Upper West Side on Wednesday, November 27. New balloons making their debut this year include Minnie Mouse, the Extraordinary Noorah, and Gabby from Gabby’s Dollhouse.
So, get ready to tune in and watch the iconic Macy’s Thanksgiving Day Parade, packed with entertainment, fun, and tradition, as NBC pulls out all the stops to bring this holiday spectacle to viewers across the country.