Macy’s Thanksgiving Parade Costs Soar for NBC: Peacock Pays Up

The Macy’s Thanksgiving Day Parade is becoming more expensive, with NBC reportedly looking to triple its payment to $60 million to secure broadcasting rights for the next ten years. Since 1953, NBC has been airing this iconic parade, featuring extravagant performances and famous cartoon character floats. This surge in cost reflects the growing popularity of live events in an era dominated by streaming services.

In an effort to attract viewers, NBC is betting on the appeal of live events like the Thanksgiving Day Parade to draw in audiences, especially on its streaming platform Peacock. With a star-studded lineup including Charli D’Amelio, Idina Menzel, Jimmy Fallon, and The Roots, the parade promises to be a crowd-pleaser, filled with celebrity appearances and live Broadway performances.

The value of live audiences remains high, with nearly 30 million viewers tuning in to last year’s parade. This year’s event will feature 11 marching bands, 28 clown crews, 22 balloons, and 33 floats, along with performances from various celebrities and artists. The parade route spans 2.5 miles, starting at 77th Street and Central Park West and culminating at Macy’s Herald Square.

For those in New York City, there’s a chance to witness the magic of the parade preparations up close at the balloon inflation event on Wednesday, November 27. With new balloons like Minnie Mouse and characters from “Gabby’s Dollhouse,” this year’s parade promises to be a spectacular event for all to enjoy.