Apple News Ad Control: What You Need to Know

Apple has made a big change in the world of advertising by taking control of its own ad inventory on Apple News. This means that instead of relying on outside vendors, they are now directly selling ad space within the News feed and individual stories. This move will include premium sponsorships for events like the Met Gala and other editorially curated content.

Publishers who contribute to Apple News will earn 70% of the revenue from ads sold within their articles. This new advertising strategy is part of Apple’s plan to increase its revenue and expand its reach. They are starting in regions like North America, Canada, Australia, and the U.K., aiming to engage with a highly active audience.

Apple users are known for spending more time on their devices than Android users, making them a valuable target for advertisers. Apple has been expanding its advertising efforts with recent appointments and sales of ad space in other areas like search and the App Store. They are also looking to capitalize on their new iPhone 16, which features advanced artificial intelligence capabilities.

By taking control of its advertising, Apple is creating more opportunities to connect with users and generate revenue. For example, their Apple Intelligence program focuses on personalized experiences and simplifying everyday tasks. This move marks a significant shift for Apple as they continue to grow their advertising capabilities and explore new revenue streams.