Paramount+ Launches New Channel on Vizio’s WatchFree+ – Latest TV Updates

Paramount+ has recently launched a pop-up channel on Vizio’s WatchFree+ platform, offering viewers an array of fan-favorite shows and interactive features to enhance their streaming experience. This collaboration between Vizio and Paramount+ aims to provide a seamless transition for viewers between free ad-supported streaming television (FAST) and app-based environments.

The pop-up channel on WatchFree+ showcases select episodes from popular Paramount+ series like Tulsa King, Dexter, Frasier, and Special Ops: Lioness. Through interactive Content Connections, viewers are encouraged to explore more content on the Paramount+ app, ultimately driving subscriptions. Vizio reports that the pop-up channel has already garnered significant viewer engagement, with Vizio’s Content Connections effectively guiding users to the Paramount+ app, achieving click-through rates that surpass industry benchmarks.

To further promote the channel, Paramount+ is leveraging Vizio’s Home Screen, a frequently visited destination for millions of viewers. The pop-up channel has been available throughout the month of October, accessible to all Vizio users.

Vizio introduced the Content Connections tool in 2023 to simplify the complex streaming landscape by facilitating seamless navigation between different streaming platforms. This tool has enabled media and entertainment partners to reach a broader audience and drive subscription sign-ups by bridging the gap across various streaming environments.

Sean Booker, Vizio’s head of media and entertainment national advertising sales, emphasized the importance of creating a cohesive viewing experience across streaming environments. He highlighted how Vizio’s focus on FAST content and integration with the Smart TV Home Screen positions the company uniquely to engage viewers before they disperse into different streaming platforms.

This initiative underscores the ongoing efforts within the industry to enhance viewer experiences and streamline access to premium content across multiple platforms. By leveraging innovative tools and strategic partnerships, companies like Vizio and Paramount+ are shaping the future of streaming services and catering to the evolving preferences of modern audiences.