Cannot Sign Up for Hulu or Disney+ on the App Store Anymore

Disney has made a significant move by stopping customers from purchasing subscriptions for Hulu or Disney+ through Apple’s App Store. The updated language was discovered by a Reddit user over the weekend, as reported by MacRumors. Both Hulu and Disney+ have clarified on their help centers that while existing subscribers will not be affected, new and returning subscribers will need to seek alternative methods to start or restart their subscriptions.

According to the streaming services, new and returning subscribers can no longer sign up and pay for Hulu/Disney+ through Apple. However, they can directly sign up at Hulu.com/DisneyPlus.com and still access content on supported Apple devices. Existing Apple-billed subscribers will not be impacted by these changes.

The decision to remove the ability to purchase subscriptions through iOS apps is aimed at avoiding the 15% to 30% fee that Apple collects on every in-app purchase, including recurring subscriptions. By eliminating this option, Disney ensures it no longer has to pay Apple when new users sign up for Hulu or Disney+.

This move aligns with a trend among top services in recent years, where many have chosen to redirect users outside the app to complete their purchases. For instance, Netflix ceased offering subscriptions through its iOS app in 2018 and even required some App Store subscribers to update their payment methods earlier this year. Similarly, Amazon does not allow customers to buy books through its Kindle app, necessitating users to use a browser for purchases.

Interestingly, this change comes shortly after the latest round of price increases for both Hulu and Disney+. The timing of this decision, combined with the recent price adjustments, suggests a strategic shift in how Disney manages its streaming services and partnerships.

In conclusion, Disney’s move to discontinue subscription purchases through Apple’s App Store signifies a strategic shift in its business model, aiming to optimize revenue streams and reduce dependency on third-party platforms. The evolving landscape of digital subscriptions highlights the importance of direct customer relationships and control over payment processes for streaming service providers like Disney.