Unable to Subscribe to Disney+ or Hulu on Apple Devices
Disney has decided to stop allowing new and returning customers to subscribe to Disney+, Hulu, and ESPN+ through Apple devices. This move comes as Disney aims to avoid paying hefty commissions to Apple for subscriptions sold through its devices.
Apple typically takes a significant cut from apps that sell subscriptions on its platform, prompting Disney to cut out the middleman and save on commission fees. While customers can still access Disney’s streaming services on Apple TV and other iOS devices, they will no longer be able to sign up or manage their subscriptions through Apple.
This decision by Disney follows a similar move by other streaming services like Netflix, which have also removed the option for customers to subscribe through Apple. Despite this change, viewers can still enjoy Disney’s streaming content directly through the platform.
The shift away from Apple as a subscription intermediary highlights the growing trend among content providers to streamline their subscription processes and reduce reliance on third-party platforms. By allowing customers to sign up directly, companies like Disney can potentially enhance user experience and retain more control over their subscription services.
This move by Disney reflects a broader industry shift towards direct-to-consumer models and a desire to optimize revenue streams by minimizing third-party fees. As the streaming landscape continues to evolve, companies are exploring new strategies to maximize profitability and enhance customer engagement.