Top Demands from TV Buyers at Hulu, FX, ABC, and Disney+

Disney’s television landscape is undergoing significant changes, with ABC and Hulu recently merging their scripted comedy and drama executive teams. This consolidation has led to shifts within the House of Mouse, particularly at ABC Signature, which is now part of 20th Television. The reorganization saw the departure of about 30 employees, including ABC comedy head Erin Wehrenberg. While this restructuring was somewhat expected following the Disney-Fox merger, it still had an impact on the industry.

Despite the changes, Disney remains an active player in the market, with a range of platforms including ABC, FX, Hulu, Disney+, and Disney Channel open to pitches. Writers and agents are navigating this new landscape cautiously, waiting for the dust to settle before approaching Disney with their projects.

In the current TV market, understanding the key players and their preferences is crucial. For instance, Hulu is keen on reaching a specific demographic, while ABC is on the lookout for fresh comedy content. The closure of ABC Signature has created challenges for those looking to pitch to Hulu, as the two entities are now integrated.

FX, known for its edgy and innovative content, is considering new shows that push boundaries. Interestingly, Disney+ is actively seeking intellectual property for its platform. Development executives across Disney’s networks are exploring a variety of concepts to keep their programming fresh and engaging.

This evolving landscape presents opportunities for creators and producers to tailor their pitches to align with the preferences of each network under the Disney umbrella. From understanding the type of content Hulu is looking for to recognizing the importance of IP for Disney+, there is a diverse range of opportunities for those in the television industry.

As the industry continues to evolve, staying informed about the preferences and priorities of major players like Disney is essential for success in pitching and selling TV projects. By adapting to the changing dynamics and honing their pitches to meet the specific needs of each network, creators can increase their chances of securing deals and bringing their ideas to life on the small screen.