Prerna Singh, CEO of Bhansali Productions, Discusses Heeramandi on Netflix
Prerna Singh, the CEO of Bhansali Productions, has made significant strides in expanding the company’s reach to the small screen with the acclaimed series "Heeramandi: The Diamond Bazaar." After holding executive positions at major Indian media companies, Singh joined Bhansali Productions in 2019, overseeing operations at the renowned Bollywood powerhouse.
"Heeramandi" is a Netflix original series that delves into the lives of tawaifs, the courtesan singer-dancer-poets who entertained Indian nobility during the independence movement against the British Raj. The show has garnered widespread acclaim and has already been renewed for a second season.
Singh views the emergence of streaming platforms in India as a prime opportunity to showcase the country’s diverse cultural landscape through storytelling. By addressing social issues and highlighting regional cultures, she believes that content can resonate with audiences from all backgrounds, fostering a deeper understanding of India’s unique realities.
Recognized as one of THR’s 2024 Most Powerful Women in International TV, Singh reflects on the impact of global streamers on the Indian entertainment industry. She also discusses the challenges of translating Sanjay Leela Bhansali’s cinematic vision to television and offers advice to aspiring women in the field: "Be fearless, be bold, and have your own story to tell."
Singh’s journey in the industry began two decades ago at Eenadu, a prominent media house in South India, before transitioning to Hindi films and streaming content. She emphasizes the importance of inclusive narratives that celebrate diverse voices and believes that the industry should prioritize creativity over formulaic content.
One of Singh’s recent achievements includes launching Bhansali Music, a music label that complements the vision of Bhansali Productions. The positive reception to the music of "Heeramandi" has been a testament to their creative endeavors.
Looking ahead, Singh hopes to see a shift away from the industry’s reliance on predictable formulas and market-driven content. She advocates for original storytelling and innovation, drawing inspiration from Bhansali’s emphasis on bold and creative narratives.
For young women entering the industry, Singh encourages them to be bold, fearless, and to carve out their unique storytelling paths. She admires the attention to detail and grandeur of shows like "The Crown" and finds pleasure in the escapism offered by series like "Emily in Paris."
When unwinding, Singh enjoys spending time with her daughter, indulging in her imaginative stories, and occasionally indulging in some shopping. Her commitment to storytelling, creativity, and inclusive narratives underscores her impactful contributions to the entertainment industry.
