Apple Devices No Longer Support Subscriptions for Disney+ or Hulu

Disney has made a strategic move to cut out Apple as the middleman for new and returning customers signing up for its streaming services. Previously, customers could subscribe to Disney+, Hulu, and ESPN+ through Apple devices, but Disney has now decided to end this arrangement. By doing so, Disney avoids paying a commission to Apple for each subscription.

The decision comes as Apple takes a significant cut from subscriptions sold through its devices, prompting Disney to seek direct sign-ups to save on costs. While customers can still access Disney’s streaming services on Apple TV and other iOS devices, they will no longer be able to manage their subscriptions or make payments through Apple.

This move by Disney is part of a broader trend among streaming platforms to bypass app store fees. Other streaming services, such as Netflix, have also taken steps to prevent customers from subscribing through Apple. By encouraging direct sign-ups, these companies aim to retain more revenue from their subscriptions.

The change is expected to have minimal impact on users, who can continue enjoying Disney’s content on their Apple devices by signing up directly through the Disney website. This shift reflects Disney’s efforts to optimize its revenue streams and maintain control over its subscription services.

In conclusion, Disney’s decision to stop allowing new and returning customers to sign up for its streaming services through Apple devices marks a strategic move to reduce costs and retain more revenue from subscriptions. This shift aligns with a broader trend in the streaming industry to bypass app store fees and establish direct relationships with customers.