Apple is set to launch a new original true-crime podcast series called “Scamtown” on August 26. The show, produced by the team behind documentaries like The Big Conn and McMillion$, will consist of 11 episodes and will be available for listeners starting on its premiere date.

Each episode of “Scamtown” will delve into a different scheme, featuring a variety of wild hustles, surprising heists, forbidden love, and explosive moments. The stories will be narrated by both the creators and the individuals who experienced them. From an ingenious telemarketing bust to an arsonist setting fire to Boston, the tales in “Scamtown” promise to be stranger than fiction, filled with quirks, moral ambiguity, and unforgettable narratives.

For Apple TV+ subscribers, there is a special perk accompanying the launch of “Scamtown.” While all listeners will have access to the first two episodes upon release, Apple TV+ subscribers will be able to enjoy all 11 episodes right from the start. By connecting Apple TV+ to the Apple Podcasts app, subscribers can access the full season of “Scamtown” immediately.

Apple’s podcasting strategy has seen some evolution, particularly in how it brands its original shows under ‘Apple TV+’ podcasts. Initially focused on companion podcasts for TV+ series, the company has expanded its original podcast offerings. However, there is some confusion surrounding the branding, as shows like “Scamtown” and “My Divo” are not directly related to TV content. This has sparked discussions around the potential need for Apple TV+ to rebrand for clarity.

As “Scamtown” prepares to debut, listeners can anticipate a captivating journey through the world of true crime, with Apple’s podcasting strategy and branding continuing to shape the landscape of digital content.