New Streaming Bundle Disney+, Hulu, and Max Launches with Discount of Up to 38%

Disney and Warner Bros. Discovery have joined forces to offer a new streaming bundle featuring beloved franchises like Marvel, DC, Harry Potter, and Disney princesses. This bundle, which includes Disney+, Hulu, and Max, is now available in the U.S. for a reduced monthly price.

Starting on July 25th, subscribers can purchase the three-way bundle for $16.99/month with ads or $29.99/month without ads. This represents significant savings compared to purchasing the services separately, with potential savings of up to 38.8% for the ad-supported option and nearly 35% for the ad-free option.

The collaboration between Disney and Warner Bros. Discovery, two major competitors in the entertainment industry, was announced in early May. The bundle provides access to a wide range of content from both companies, including brands like Disney, HBO, Hulu, Warner Bros. Pictures, Marvel, Pixar, Star Wars, CNN, DC, Discovery, Food Network, and HGTV.

The primary goal behind this strategic move is to enhance engagement and reduce cancellations among subscribers. Research suggests that discounted bundles often lead to higher retention rates and lower customer acquisition costs. In a similar partnership, Disney, Warner Bros. Discovery, and Fox Corp. are gearing up to launch the Venu Sports bundle in the fall.

The Disney+, Hulu, and Max bundle aims to reshape the way audiences consume content in the streaming era. Unlike traditional pay-TV packages, which have been on the decline, this bundle offers a cost-effective solution for accessing a diverse range of entertainment options.

Consumers interested in the bundle can only sign up through direct billing on the respective websites of Max, Disney+, or Hulu. While existing subscribers can switch to the bundle, certain premium plans like Hulu + Live TV are not included in this offer.

To promote the launch, a comprehensive marketing campaign spanning national broadcast, social media, and digital platforms has been initiated. This campaign highlights the extensive collection of TV series, films, and characters available on each streaming service.

The Disney+-Hulu-Max bundle operates as a “synthetic” bundle, meaning that each service remains separate operationally. This differs from a “hard” bundle, where multiple services are fully integrated into a single user experience.

The new bundle has been praised as a significant step in reshaping the entertainment landscape. David Zaslav, CEO of Warner Bros. Discovery, emphasized the transformative nature of this initiative, predicting a restructuring in how people consume content in the future.

With a rich lineup of content, including popular TV series, movie franchises, and upcoming originals, the Disney+, Hulu, and Max bundle offers a diverse array of entertainment options for subscribers. This collaboration reflects the evolving nature of the streaming industry and the growing demand for bundled services.