Disney+, Max, and Hulu bundle debuts with $16.99 starting price
Apple TV+ has long been known as one of the more affordable standalone streaming services, but its competitors have recently upped the ante by offering enticing bundled options. One such bundle that has just been launched includes Disney+, Max, and Hulu, starting at $16.99 per month.
The collaboration between Disney and Warner Bros. Discovery was first announced back in May, revealing plans for this joint streaming bundle. However, the pricing details were not disclosed at that time. Now, the bundle is officially available in the US, offering two pricing tiers: $16.99 per month for the bundle with ads and $29.99 per month for the ad-free option.
This bundled package presents significant savings compared to subscribing to each service individually, with the ad-supported bundle providing a 34% discount and the ad-free version increasing the savings to 38%.
The introduction of this bundle reflects the competitive landscape of the streaming market, with companies like Netflix setting a high bar for content delivery. Apple TV+, on the other hand, can afford to invest heavily in its platform due to its revenue streams lying outside the realm of television. Despite efforts to manage budgets more efficiently, Apple’s hardware-centric business model allows it to operate differently from its streaming-focused counterparts.
Overall, this new bundle offers a cost-effective solution for accessing three top-tier streaming services. The partnership between Disney and Warner Bros. Discovery showcases the industry’s response to evolving consumer demands and the need to stay competitive in a crowded streaming market.
