Peacock announces price increase for subscribers

Peacock, the popular video streaming service, has recently announced an increase in subscription rates for its customers. Effective July 18, subscribers will see a $2 monthly increase for both Peacock Premium and Peacock Premium Plus plans, with the former now priced at $8 per month and the latter at $14 per month.

In addition to the monthly rate adjustments, annual subscription plans have also been impacted by the price hike. Annual Peacock Premium packages will now cost $80, up from $60, and Premium Plus plans will be priced at $140, up from $120 per year.

New subscribers signing up for Peacock will be subject to the revised pricing, while existing customers will maintain their current rates until their next billing cycle, which for most will be on August 17, 2024. The decision to increase subscription fees was initially communicated by Peacock in May, setting the stage for the recent adjustments.

This is not the first time Peacock has implemented a price increase. In August 2023, the ad-supported Peacock subscription rose from $4.99 to $5.99 per month, while the ad-free option surged from $9.99 to $11.99 monthly. The latest rate adjustment reflects the streaming service’s ongoing efforts to enhance its offerings and remain competitive in the market.

Despite the price hike, Peacock continues to expand its content library and secure exclusive streaming rights for major events. The platform is gearing up to broadcast the Paris Olympics this summer and will also feature an exclusive NFL game in Week 1, set to take place in São Paulo, Brazil, on September 6.

As Peacock evolves its subscription model and content lineup, customers can expect to see further developments aimed at enhancing the streaming experience. The recent price adjustments signal the platform’s commitment to delivering quality content and maintaining its position in the competitive streaming landscape.

This report was compiled from Washington, D.C., highlighting the ongoing changes and developments within the streaming industry.