Streaming services continued to break records in June, dominating the TV landscape with a staggering 40.3% share of total TV usage, as reported by Nielsen’s most recent Gauge report. This milestone represents a notable 6% surge in viewership compared to the previous month, surpassing May’s 38.8% share and establishing June as the best month on record for streaming. To put this achievement into perspective, the previous record of 40.1% was held by cable in June 2021.
The remarkable growth in streaming viewership was fueled by significant double-digit increases across various platforms. Disney+ led the charge with a remarkable 14.8% surge, followed closely by Tubi at 14.7%, Netflix at 11.8%, and Max at 11.0%. What is particularly noteworthy is that over 20% of this growth can be attributed to younger viewers between the ages of 2 and 17, indicating a strong appeal to a younger demographic.
Delving deeper into the data, the streaming category witnessed a substantial 16% rise in viewership from children aged 2 to 11. This surge in younger viewership underscores the diverse appeal and accessibility of streaming services, catering to a wide range of audiences, including children and teenagers.
The shift towards streaming as the preferred choice for entertainment consumption has been a gradual yet significant trend in recent years. With the convenience of on-demand content and a vast library of shows and movies, streaming services have revolutionized the way audiences engage with television. The surge in viewership numbers in June not only highlights the growing dominance of streaming platforms but also underscores the evolving landscape of the entertainment industry.
As streaming services continue to innovate and expand their content offerings, it is likely that their influence and viewership will only continue to grow. The data from Nielsen’s Gauge report serves as a testament to the enduring popularity and impact of streaming services in today’s media landscape, setting new records and reshaping the way audiences consume television content.
